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Run the Jewels: A New Venture in Mixology
Create a vibe with Run the Jewels' latest endeavor as they expand their creative palette beyond music into the world of cocktails. The dynamic hip-hop duo, consisting of Killer Mike and El-P, has officially launched their new line of ready-to-drink cocktails called Juice Runners. This creative side-step follows their successful collaborations with various breweries, predominantly featuring Black-owned breweries, establishing a solid reputation in the beverage industry.
From Music to Mixology: Why Juice Runners Makes Sense
With so many fans intertwining their love for craft beer and hip-hop, it's no surprise that Run the Jewels is stepping into the world of mixology. Their first release, the Paloma Remix, is a delicious blend made with mezcal sourced from El Tinieblo in Mexico, featuring ingredients like organic grapefruit juice and agave nectar. Priced at $60 for a case of 12, this refreshing cocktail is more than just a drink; it’s an experience crafted from the duo’s passion for quality and authentic flavors.
A Nod to Cultural Roots and Personal Histories
Both Killer Mike and El-P openly share their appreciation for the spirit of mezcal. El-P reminisces about the early days when mezcal was less available in the U.S. but still vital in his personal history, often brought back from visits to his wife's family in Mexico. Their unique backgrounds fuel their creativity, combining personal stories with cultural elements that resonate with their audience, making their beverages more than just drinks—they become a part of their artistic journey.
Perfect Pairings for Fine Dining Enthusiasts
For those who indulge in Michelin-star dining experiences or exclusive chef’s table reservations, the Paloma Remix offers an excellent pairing with upscale international cuisine trends. Imagine this refreshing cocktail accompanying fresh seafood or perfectly grilled meats—a true gourmet tasting menu experience. Its zesty taste makes it an ideal companion for luxury food and wine festivals, elevating moments shared among friends and family.
What's Next for Run the Jewels in the Beverage Scene?
As they embark on this new venture, fans eagerly await more offerings from Juice Runners. Beyond the Paloma Remix, the future looks bright with hints of rum collaborations and other spirit-infused concoctions. Their next drink could even extend to aligning with international flavors and celebrating the art of cocktail mixology. For fine dining aficionados, their expansions could include specialty cocktails designed to pair with exclusive dining experiences, potentially offering a twist on the art of mixology.
Join the Celebration
With their upcoming concerts and craft beer collaborations set to showcase their ethos of artistic expression, Run the Jewels is ready to celebrate a decade in music and creativity. Fans can catch these new products alongside their chart-topping hits, enhancing every performance they attend and every drink they savor.
Don't miss out; explore Juice Runners and see what Killer Mike and El-P have crafted for you! Whether you are entertaining friends with artisanal cocktails or enjoying a sophisticated dining experience, adding Juice Runners to your collection will not just elevate your spirits but also your dining moments.
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