Discover the New Two-Floor Build-A-Bear Workshop Coming to Orlando

Exciting Expansion: Build-A-Bear Opens New Location in Orlando

Orlando, Florida, is soon to be home to a brand-new, two-floor Build-A-Bear Workshop. Set to open its doors at Icon Park in the first half of 2026, this location promises an immersive experience for all ages. As the city continues to draw families and tourists from around the world, this spacious new venue aligns perfectly with Build-A-Bear's growth strategy to establish itself in major tourist destinations.

The Vision Behind the New Workshop

In collaboration with the design firm Chute Gerdeman, known for creating engaging retail spaces like the FAO Schwarz flagship store, Build-A-Bear aims to reimagine the traditional bear-making experience. This innovative design will incorporate interactive features that enhance customer engagement, ensuring that each visit feels unique and special. CEO Sharon Price John expressed her excitement, stating that this initiative to combine retail with entertainment is poised to redefine the shopping experience for both children and adults alike.

Why Orlando?

The decision to expand in Orlando comes as part of a strategic evolution aimed at bolstering Build-A-Bear's presence in high-traffic areas. Icon Park is not just a destination in itself; its proximity to major attractions like Walt Disney World, Universal Studios, and SeaWorld makes it an ideal spot for families visiting the city. The new workshop is expected to attract tourists looking for memorable experiences, not just products, emphasizing Build-A-Bear's commitment to quality and fun.

A Must-Visit Destination

As they prepare for their grand opening, Build-A-Bear's leaders are focused on crafting vibrant branding and a façade that will catch the eyes of everyone passing by on International Drive. This new location is anticipated to be "the largest combination of experiential retail and entertainment" at Icon Park, making it a standout in the lineup of attractions.

Looking Ahead: What to Expect

With construction starting soon, Build-A-Bear is excited about the role it will play in Orlando's vibrant culture. The new workshop aims to serve not only the younger generation but also the adult collectors who account for a significant portion of their sales. The unique offering will help solidify Orlando's status as a hub for family-friendly entertainment and experiences.

Keep an eye on the official Build-A-Bear Workshop website for updates on this exciting new location and prepare for a fresh take on a beloved brand when it opens in 2026!

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